NEIU

Our partnership with Northeastern Illinois University involved the production of two comprehensive campaigns aimed at promoting their new graduate programs: the Master in Teachers in Secondary Education and the Master in Community and Teacher Leadership. Collaborating closely with university staff, we crafted engaging campaigns that not only explained the programs but also highlighted the numerous benefits they offered to potential students.

The focus was on increasing awareness and increase enrollment for these graduate programs. Our campaigns strategically conveyed the unique features and advantages of each program, addressing the specific needs and aspirations of potential students.

In addition to traditional promotional materials, we leveraged the power of social media by creating short vignettes for each campaign. These attention-grabbing videos were designed to spread the reach of the programs across various social platforms. The goal was to engage a wider audience, generate interest, and prompt potential students to learn more about the graduate programs at Northeastern Illinois University.

Through our collaborative efforts, we successfully contributed to increased awareness, engagement, and enrollment for the Master in Teachers in Secondary Education and the Master in Community and Teacher Leadership programs. Our approach was tailored to resonate with the target audience, ensuring that the university's message reached and resonated with potential students effectively.